We started by connecting Qualcomm's Snapdragon Digital Chassis concept car to Salesforce for CES 2023. A concept car can only be in one place, so I built an automotive console simulator that fits on a conference table, and we took it to two automotive customers with Salesforce integrations running live.
Integration day with the concept car.
Qualcomm and Salesforce show it in Las Vegas.
I build a console simulator from a Raspberry Pi up.
The simulator goes to customer meetings.
Days before CES, the concept car sat in a warehouse with its hood up, a bench of cables beside it, and the team working it from a tablet running Salesforce. The clip ends the way an integration day should.
At CES 2023, Qualcomm and Salesforce announced a partnership to build a connected vehicle platform on the Snapdragon Digital Chassis and Salesforce Automotive Cloud. In the concept car, the car's events (doors, cabin temperature, seat heaters, ambient light) flowed into a Salesforce vehicle timeline, and Einstein suggested what to offer the driver next, like a trial of Intelligent Park Assist.
So I built one that does. It started on the bench as a Raspberry Pi driving an ultrawide automotive display, then moved into a layered acrylic enclosure with lighting and a cockpit interface for media, ambient light, navigation, and climate.
The simulator went to meetings with two automotive customers, with Salesforce integrations running on it. Alongside the slides, they had a working cabin on the table they could touch.
The concept car was the headline at CES, but it could only be in one place at a time. The simulator went wherever the customer was, and it turned a conversation about connected cars into a cabin people could sit in front of and use.